Curv Studios is a new internal studio at Nike created to drive ambition and inspire the people that inspire athletes everywhere. To launch this new studio that will be present in all major Nike offices, a brand identity was born from the swoosh itself.
Curv Studios represents Nike's process and ambition. It stands for a shared commitment to staying ahead of the curve and relentlessly chasing what’s next for athletes* around the world. Thus, my task during this project was to add a generative element to this new identity that would always make the brand look fresh and exciting.
I did this by designing a web-based tool that generates graphical elements based on mouse or touch input. The tool was designed to be as simple as possible, allowing anyone in the studio to quickly update designs with the new graphical elements.